360 Degree Photography
If you visit Connemara on the west coast of Ireland you may come across a little cottage near the village of Rosmuc. It was here that the Irish patriot Patrick Pierce spent his summers , dreaming of a Republic. he wanted to remove the British who had ruled Ireland for 600 years. In 1916 he led a revolution which in its self was a failure, but started the process of establishing the Irish Republic.
In 2016, the Irish government opened an interpretive centre in the shadow of the famous Pierce Cottage. We were privileged to be commissioned to photograph the building. We used the immersive 360 degree photography technology to give viewers a feeling of wonderful building and perhaps inspire them to visit the centre for themselves.
On the north end of the building there is a simple but very effective map of the area etched into the floor.
Post from RICOH THETA. – Spherical Image – RICOH THETA
We live in a virtual world. Go to any restaurant and look at the social interaction of the diners. Half of them will be looking at their smart phones at any one time. Like it or not we are obsessed with our virtual world, on line,always . Accepting this is so, commerce and marketing will have to adjust to this new world. We were among the first business to use virtual reality and create 360 degree panoramas. We used this technology in its infancy to record the studios of FRANCIS BACON and provide the images that allowed the studio be disassembled in london and be reassembled in Dublin. The process involved setting up a camera like an engineering level and taking 13 images ,each with a 40% overlap and merging the images as best we could on the computer. Today we take images in one click of the camera, a special camera with two fisheye lenses which has built in software to give totally immersive spherical images which appear on the screen as virtual image of the location photographed. Move the smart phone that displays the image, left and your image rotates left, tilt up and you look up, tilt down and you look down. View the image on virtual immersive headset and you get the total experience of the image. We are still experimenting with the technology both with photographs and video. We will find commercial applications for this technology, and being one of the explorers we will lead the way just like we did at the early stages of digital imaging. My father used to say that we used to find a cure for which there was no known disease. But when the need came we had the cure. Post from RICOH THETA. https://theta360.com/s/pOyDWD1G6FSk1mkSqvVnsjlRo
Post from RICOH THETA. – Spherical Image – RICOH THETA
We have been busy in the area of construction and construction related services.
Our years of experience combined with our marketing background has been of great benefit to us and our clients
On a wet and windy mountainside in Donegal a clever piece of engineering is allowing wind generated power be added to the national grid. A power line between Kathleen’s Falls generating station in Ballyshannon has been intercepted allowing wind generated electricity be injected into the Irish national grid. This power comes from a new wind farm group which has been erected up deep in the Donegal mountains. The 38 turbine group is situated near the Barnsmore Gap. Our clients are one of Ireland’s biggest mechanical and electrical contractors.
Having worked for the ESB and ESBI on generating projects and for Eirgrid on Power Distribution on the national grid, we were the ideal fit for this project. Coincidentally we received and inquiry this week from a power company in Saudi about a two month project for their operations review. Regretfully we had to decline as we have a responsibility to our clients to be available to them at reasonable notice and we have a policy of not undertaking projects of more than two weeks duration.
Our background in the energy and technology sector has brought us a fine selection of work and also gives us an opportunity to travel.
In 2016 we have had an opportunity to work in Calfornia, Scotland ( for two different clients) and in Germany . We have had meetings in Dubai and are scheduled to travel to Spain and Netherlands within the next six weeks. We have also lined up a project in Kansas where we will have to film man with two bionic hands which have replaced his own hands which he lost when he was electrocuted. Yes it seems the electricity will continue to influence our work.
If you are in the technology,bio-med or energy sector we would love to talk to you to see how our photography and filming combined with our background in marketing could bring a little spark to your projects.
A young Hero
Not often I moved to tears by a story that we are filming
As a corporate photographer we are engaged today by day in helping our clients market their products and services, but you never expect to see such powerful impact made by our clients products and a young boy and his family.
Josh is 10 years old and was born with just one hand. Following careful research, his parents came across Touch Bionics . Touch Bionics provide bionic hands and digits to patients who for one reason or another, do not have hand. The first film we shot for touch bionics was about Claudia. She is a German lady who was a prize-winning skydiver and is leading a wonderfully normal life due largely to the bionic hand she wears. Claudia was born with one hand and prayed each night as a child t that somehow God would give her a second-hand to enable her live rewarding life. She now lives an extremely active life and is a prize-winning skydiver.
The second film we made was of Moses, a young Mexican man who lives in San Diego, California. Moses lost four fingers in an accident some years ago and Touch Bionics have given him back his life by the addition of touch digits a glove like prosthesis that gives him full range of movement in his “new” hand. He lives a fulfilling life in San Diego, working in the property development industry with golf as his hobby.
Josh Cathcart lives in Fife, not far from Edinburgh. Josh was born with only one hand. When the NHS gave him a hook as a prosthesis he became the focus of bullying and derision at school. With his new hand Josh lives the very full life an energetic, confident young boy approaching his teenage years. His social life revolves around skateboarding and cycling with other young people. “. We just wanted him to be normal” , said his dad .
Have a look at the video and you see the judge indeed is not just normal but exceptional. He lives a full life, has great friends and loves his family.
As an experienced marketeer one often becomes cynical of claims by manufacturers for their products. It’s not often that a client of ours “a normal life”to its customers. Touch Bionics offers a wonderfully normal life to people who would have lived with a severe disadvantage prior to receiving their prosthetic limb. It’s great to see technology harnessed in such a way to really benefit individuals in the most powerful manner.
Were we asked to write this article ?
No. During the filming I was struck by the openness of Josh and his parents in their willingness to tell Josh’s story. They knew it was going to be an intrusion into their privacy, but they undertook the project hoping that it would inspire others to travel down the same road and empower their child for the rest of his life.
Not often am I moved to tears when filming a project, but the success of Josh and the generosity of his parents have made me realise what a wonderful thing that living “a normal life” is for us all.
Homelessness is all around us, lots of times we do not see it.
As the week ends I can say it was truly rewarding. My main shoots this week were for a national company in Thurles and a shoot to illustrate the web site for the Simon Community.
On the Simon project we started with the principle that Simon aims its services at preventing homelessness. I was told that they needed nine hero images.
For this image I looked at situations where people sleep in their car. People pass by not realising that they may be only inches from a homeless member of our community. For this image I selected the promenade at the holiday resort of Salthill. Deliberately we parked the car on a yellow box, as a homless person has more to worry about than the niceties of parking. We lit the car inside with a radio triggered flash. I placed another flash under the car to give separation from the background. I had a volunteer lie in the car with others set to walk slowly past to allow me give controlled blur. We waited for the sweet time of dusk.
In undertaking the project I really felt connected with the fantastic crew from Simon, a really dedicated group of young adults. The project leader who was working with me was most impressive in her ability to understand my blue sky thinking and arrange everything I needed for the series of shots. With charities in Ireland having a hard time because of the “console crisis” , it was great to see people dedicated to helping our homeless.
There but for fortune go I.
Click to see Published Article
A few weeks ago we were contacted by the editor of a British Professional Photographers magazine asking if we would agree to have a profile written about Warner Corporate Photography. I was delighted as good PR is very helpful in the marketplace.
I offered to write a brief for the publication, as a storyteller I felt I could put a good “spin” on our image. He declined the offer, saying that he had been following our work for a few years and followed us on our Facebook page. He wrote an insightful article, accurate and flattering.
Needless to say I was delighted with the article, but it led me to realise how much people can find out about you from the web and social media. You may say, what does it matter what others think of you. If they are not clients or prospective clients what does it matter?
Let me tell you two stories.
some years ago when I was sitting in my studio with lots of hope, but very little work,a gentleman knocked and entered my office and asked me would I like to undertake the complete photography for the building of an airport which was about to be built in the West of Ireland. I was delighted to accept the assignment, and over the next 18 months continue to delight in the project. After the project was finished I brought the client out to dinner and asked a very simple question, “why me”. He told me thisthat he had been in Galway, my home town, and he had a headache. He went into a local pharmacy and asked for some paracetamol and went on to ask the shop assistant “who is the best photographer in the area”.
I was delighted that she had suggested me, but am totally unaware as to who she was. From this I learnt a lesson. An important lesson. How your neighbors and your community think of you is vitally important to you. It is important to develop a profile in your area as being a reputable professional within your profession. Be it Doctor, Engineer,Marketeer, scientist, or whatever your profession, there are unknown and unidentifiable effects that come from your position in your community.
” thisIt’s nice to be nice” used to be the title of a song,and there is great truth in it. Say that no person can make themselves a success, but rely on the goodness of others to help them achieve their goals. An acquaintance of mine always seemed to be a cranky, argumentative guy. He could never figure out why he wasn’t a success and that most of his efforts in life failed him. He failed to progress in his profession and it took many many years for him to realise that people take you as the find you, and if they like you, so much the better.
Some years later, after the airport project, I received a phone call from an American who had been visiting the West of Ireland and asked me if I would consider helping him set up an aerial photography business in the United States. Like the previous story. This incident happened at a low point in my life when we were suffering one of many recessions in Ireland. I went on to work with this client and had the pleasure of shooting 5000 aerial photographs or the American states of Maine, Massachusetts and New Hampshire.I was there twice for a peak of fall, the time of year when the foliage bursts into colour and had the pleasure of flying down the east coast of the US in synchronisation with the peak of the autumn colour. At the end of my project once again I brought my client to dinner and asked “why me”.He told me “I was visiting the West of Ireland, and I saw some exceptional aerial photography, I phoned the Chamber of Commerce and asked them if they had any idea would have shot the pictures”. They said “if the images that good, it’s Neil Warner”
On my return home to Ireland. I went and visited that hotel where he had seen the pictures. The photography was not mine but because we had developed a reputation in our community,it was assumed that it was my images.
There is an old traditional Irish saying ” that if you get a reputation as an early riser, you can stay in bed all day” , which roughly translated means you reputation is a vital asset to you for your lifetime.
Since Med in Ireland we have been very busy helping Irish companies market their services, products and IP to their markets. Getting attention in the marketplace is a fundamental problem. At most, your prospective clients will give a minute or two to your proposal until it sparks a desire within them to see more.
Grabbing attention and answering the questions in advance is vital. We have been pleased to have been commissioned to produce photography and video for many companies in the Irish biomed sector. In fact we have been so successful that 17 of the companies exhibiting at Med In Ireland were using our images and or our video productions at the event.
If you have a moment I’ll share some of the projects as we have undertaken this year for marketing projects within your industry.
Creganna medical design, the world leader in design for the Biomed medical device sector.
We have worked for companies such as, Trulife manufacture and market a product ranges diverse as breast prosthetics to pressure pads for operating theatres. We are pleased not only to have shot footage for a production which was undertaken from the American office,
A former marketing director of the company now as general manager of Touch Bionics in Heidelberg in Germany and we have been privileged to undertake their work in locations ranging from their headquarters in Germany to projects in San Diego, California.
and produced videos in English, German and Japanese
We’ve recently undertaken projects that range from wound care to clot catcher devices aimed at removing clots from patients with clots in their brain.
Companies such as Zimmer, who make artificial knees have commissioned work marketing products to orthopaedic surgeons. We have worked both in the Shannon
and Galway plants
We also have produced display images for the walls to enhance the visitor experience.
Small companies such as the Galway fertility clinic have commissioned our work and use it in the marketing. Again, like many of our clients are also using our images on their walls .
We are based in Galway and cover all of Ireland and a little further beyond. So far this year we have been in the UK, Germany, Dubai, California on the US West Coast and have projects coming up in Scotland and the American Midwest. In Ireland we provide a nationwide service and do not charge for initial consultation with clients. We also do not charge travel costs within Ireland.
My mobile number is 0872596304. If you get a strange call tone please leave a message. I always return calls.